Arzilla agency — WebAR and SocialAR Marketing

Portfolio

WebAR SocialAR

Client

Stiy Still is a furniture company that specializes in tables.

Aim

SS wanted to let its clients try out tables in their physical own spaces to deliver better purchases.

Solution

Arzilla suggested SS embed a web AR projection onto its website so users wouldn’t have to download anything and could still try tables in AR.

Result

SS reported that returns grew considerably less in the second month of AR implementation and the website conversion rate into orders grew 4.8% after AR integration. It also claims it has seen a greater social presence (i.e. people shared these AR moments with their friends).

Details

Client

Sunlight is a leading light bulb producer and updated its website to offer customers an AR experience.

Aim

Sunlight wanted to encourage brand loyalty through a special experience and to distinguish itself from competitors.

Solution

As a part of a short-term marketing campaign, we built an AR experience onto their packaging.

Result

Sunlight claims it saw 4.7% sales growth within the first three months of this campaign. Sunlight attributes this to the AR, as sales generally do not grow during the low season.

Details

Client

La Mome Bijou (LMB) is a Paris-based jewelry producer.

Aim

LMB wanted to create a new kind of packaging that would enhance the customer experience and enlarge its audience.

Solution

We developed an AR experience by placing a QR code on the inside of a cap. Once scanned, the drawings come alive, and LMB can engage customers engage in an amazing entertainment anywhere!

Result

LMB reports its sales went up 4.3% after the launch of this feature on its products. It also observed an increase in traffic to its website.

Details

Client

Harmony in St Petersburg is a medium-sized company that produces household chemicals (i.e., detergents and cleansers).

Aim

Harmony wanted to launch its new product (a series of cosmetics), which is not something it usually produces.

Solution

We prepared a simple QR-activated AR creation that projects the actual product into one’s living room to increase awareness of the new product and stimulate kick-off sales.

Result

Floral Dreams’ marketing team reports that this case brought greater revenue than other cases within the first month (+0.7%). They attribute this to the AR solution in their marketing campaign.

Details

Client

Bunch is a design agency in New York, USA

Aim

Bunch wanted to increase brand awareness and advertise their creativity.

Solution

We developed a three-eyed monster filter for Instagram for Bunch so they were able to engage with their Instagram-active audiences and subscribers.

Result

The Bunch marketing team reports that views reached 35,000 and shares reached 1230 over the first week of the campaign. They also observed an 11% increase in orders compared to the month before the campaign.

Details

Client

Diva&Co. is a retail store for young fashion lovers.

Aim

Diva wanted to enlarge its social presence and attract more followers by offering its clients a chance to try on accessories before buying them as a part of its short-term campaign for a new line of sunglasses.

Solution

We offered Diva&Co. an AR filter on Instagram to surprise its followers and to attract new ones.

Result

The AR filter quickly took off, and 2,240 new followers appeared throughout the two weeks after the launch, Diva&Co. reported. Its sales department also stated that revenue grew 4.7%.

Details

Client

The Russian branch of an ice cream company, a large retailer in major cities of Russia.

Aim

Tutti Frutti wanted to increase its social presence and drive brand awareness.

Solution

Tutti Frutti asked us to address their social presence struggle in its marketing campaign. For that, we suggested developing a game filter, which is far more engaging than a mask. So, we developed a very simple game that went viral.

Result

Tutti Frutti reported that views and shares had reached six figures. Sales were also reported to have grown by 6.7%, and Tutti Frutti’s management partially attributes that to the campaign.

Details

Client

Hendrick’s Gin is a brand from Scotland widely known for its special mixes of herbs.

Aim

Hendrick’s Gin wanted to enlarge its presence on social networks and highlight how awesome its products are.

Solution

We developed a special object-projecting filter activated by the back camera. Unlike traditional front-camera filters, which work with faces, our filter allowed for an engaging interaction with a gin bottle.

Result

Hendrick’s Gin marketers report views reached 230,000 over the first month. They also claim that sales grew 1.7%, which they attribute to the AR filter.

Details

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